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Univision #2 Network Among All Adults 18-34 During July Sweep

These are impressive numbers and a loud statement about the reality of the immigrant population in our country.

Univision #2 Network Among All Adults 18-34 During July Sweep

Beats ABC, CBS, NBC, or FOX on 9 Out Of Every 10 Nights during Sweep

Miami, FL--(HISPANIC PR WIRE)--August 1, 2007--With the July Sweep period nearly over, Univision captured the #2 network ranking among all Adults 18-34, not just Hispanics, and outdelivered ABC, CBS, NBC, or FOX on 23 out of 26 primetime nights, or 89% of the sweep period.

According to the Nielsen Television Index (NTI), for the seventh consecutive sweep Univision ranked as the 5th broadcast network after FOX, ABC, CBS, and NBC and ahead of CW and MNT in primetime – that’s for all Adults 18-49, not just Hispanics.

Sweep Overview - During the July 2007 Sweep

-- Univision was the # 2 broadcast network in primetime behind FOX among Adults 18-34 (1,040,000), Persons 12-34 (1,255,000), and Kids 2-11 (420,000) beating ABC, CBS, NBC and CW

-- Univision was the #1 broadcast network in primetime among Adults 18-34 on five nights during the July 2007 Sweep

-- Univision was the #1 broadcast network in primetime among Adults 18-49, on two nights during the July 2007 Sweep

-- Univision had 2 of the top 20 shows of the July Sweep among Adults 18-34, the Copa America 2007 Mexico vs. Argentina match (#3) and Univision’s annual youth awards show "Premios Juventud" (#17)

-- Univision and its sister network TeleFutura were the youngest broadcast networks in primetime with an estimated median age of 33 in the July 2007 Sweep

Network Median Age

TELEFUTURA 33

UNIVISION 33

CW 36

FOX 43

MNT 46

ABC 48

NBC 50

CBS 54

-- Univision delivered three times more Total Viewers 2+ (3,075,000 vs. 1,037,000), Adults 18-34 (1,040,000 vs. 319,000) and Adults 18-49 (1,777,000 vs. 594,000) than Telemundo in primetime

Program Highlights - During the July 2007 Sweep

-- Univision’s 4th annual airing of "Premios Juventud 2007" (The Youth Awards) on Thursday, July 19th from 8-11pm:

-- Premios Juventud 2007 delivered impressive audiences across key demographics:

Persons 2+ 4,903,000

Adults 18-34 1,755,000

Adults 18-49 2,773,000

Teens 12-17 533,000

Kids 2-11 881,000

Persons 12-34 2,288,000

-- For the entire night from 8pm to 11pm on Thursday, Univision ranked:

#1 among Persons 12-34, Teens 12-17 and Kids 2-11

#2 among Adults 18-34

#3 among Total Viewers and Adults 18-49

-- Premios Juventud 2007 was the #1 program of the entire night out-delivering every English-language program among Teens 12-17 and Kids 2-11 including the first-run programs "Don’t Forget The Lyrics," "So You Think You Can Dance" and "Are You Smarter Than a 5th Grader?"

-- Univision’s Copa America 2007 Mexico vs. Argentina match on July 11, 2007 was among the Top 5 programs on all networks for the July 2007 Sweep among Adults 18-34, beating the MLB All-Star Game, and among Men 18-34

-- Univision’s Copa America Mexico vs. Argentina (7/11/07) match ranks #6 among all networks among Adults 18-49

Source: NTI, 7/5/07-7/30/07

Locally, Univision stations enjoyed equally impressive July 2007 Sweep results:

-- Among total Adults 18-34 in all of Univision’s owned-and-operated People Meter markets (Los Angeles, New York, Chicago, Dallas and San Francisco), the top 2 programs of the entire July Sweep belonged to Univision’s Copa America matches/post-match shows

Primetime Highlights

-- Univision stations ranked #1 during primetime in Los Angeles, New York, Dallas and San Francisco among total Adults 18-34. Univision also over-delivered its competitors in Primetime among total Adults 18-49 in Los Angeles and Dallas, and among total Households in Los Angeles and Miami

-- Univision also enjoyed viewership increases year-to-year during primetime among total Adults 18-34 in Chicago (+25%), Dallas (+11%) and San Francisco (+19%)

Broadcast Primetime definition: ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT

Local News Highlights

-- Univision stations posted the #1 Early and Late Local News among total Adults 18-34 in Los Angeles, New York, Dallas and San Francisco. Also among total Adults 18-49 Univision claimed the #1 Early and Late News position in Los Angeles, Dallas and San Francisco

-- Univision’s Early Local News enjoyed viewership increases year-to-year among total Adults 18-34 in New York (+31%), Chicago (+60%), Dallas (+29%) and San Francisco (+80%); among total Adults 18-49 in Chicago (+11%), Dallas (+21%), San Francisco (+40%); among total Households in Houston (+6%), Chicago (+15%) and San Antonio (+36%)

-- Univision’s Late Local News enjoyed viewership increases year-to-year among total Adults 18-34 in New York (+21%), Chicago (+50%), Dallas (+35%) and San Francisco (+36%); among total Adults 18-49 in New York (+7%), Chicago (+14%), Dallas (+18%), San Francisco (+8%); among total Households in Los Angeles (+11%), New York (+19%), Chicago (+17%) and San Antonio (+42%)

Local news definition: Early – M-F 6-6:30pm ET/PT, 5-5:30pm CT; Late – M-F 11-11:30pm ET/PT, 10-10:30pm CT

Source: NSI (7/5/07-7/30/07)

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