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Latinos -- Movers and Shakers

This from Hispanic Television Update:
  • The Univision and TeleFutura Television Groups have reorganized their owned-and-operated national sales division geographically, dividing the country into three regions: East, Central and West. As a result, four Univision executives will be promoted to newly created positions. Charlie Stuart was promoted to VP of national sales based in New York; Frank Donaldson was named senior VP of national sales for the East Region; Mike Reid was promoted to senior VP of national sales for the Central Region; and Rosy Marin was tapped as senior VP of national sales for the Western Region.

  • John DeSimone was named VP and general sales manager for Univision's New York station WXTV. For the past year DeSimone served as VP of national sales, New York where he led and co-managed the New York spot team.

  • Efren Padilla was promoted to local sales manger at KDRX, the Telemundo owned-and-operated station in Phoenix, Ariz. Padilla joins KDRX from KWHY-22, Telemundo's independent Spanish language television station in Los Angeles, where he was an Account Manager since 2003.

  • Carlos Mendez is joining Castells & Asociados as executive VP and chief creative officer. Prior to joining Castells, Mendez was executive VP and chief creative officer at Y&R Bravo Group's MD where he led the agency through a major re-engineering and was instrumental in winning the Cingular Wireless, and Kia Motors national accounts.

  • After almost 20 years with Univision, Mexican journalist Maria Antonieta Collins has left vacant her seat as the network's weekend news anchor. Collins opted not to renew her contract with Univison, which expired July 31, to pursue her writing career. Collins, who was also special correspondent for Univision primetime newsmagazine Aquí y Ahora (Here and Now) is about to publish her fifth book, Cómo Lidiar con un Ex — Hombres, Mujeres y Fantasmas del Pasado (How To Deal With an Ex — Men, Women and Ghosts of the Past).

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