Wednesday, April 26

Spanish VAIO FJ Offers Cultural Understanding, Free Jerseys

Interesting link on some smart marketing by Sony VIAO from Gizmodo.
Not quite sure what to make of this VAIO from Sony. Priced at $1,400, it’s got a bunch of “Spanish language” features including, but not limited to, not much that you can’t do during the initial Windows install.

However, it will be available in multiple colors and purchasers can get a personalized soccer jersey. Looks like either a ham-handed attempt to reach out to our Spanish speaking friends or a solution looking for a problem. Que piensas?

A reader thinks its racial stereotyping.

Yay racial stereotypes! "If they speak spanish, the HAVE to love soccer!"

by NotJonGreco
I just call it smart targeting.