Skip to main content

Hispanic Opinion Tracker--Jennifer Lopez, Thalia, Salma Hayek and Paulina Rubio Top Influencers

Jennifer Lopez, Thalia, Salma Hayek and Paulina Rubio are the top four Hispanic female celebrities who influence the fashion and style of Hispanics, according to a recently released research report from Synovate, which was commissioned by People en Español.
According to the report, called "Hispanic Opinion Tracker," Hispanics love to shop, and are spending almost twice as much per capita as the general population on clothing and accessories.

The study also found that Hispanics are much more likely to pay cash (75% of those polled.) According to the report, only about 15% use credit cards, compared to over 40% for the general market.

This year the "HOT" study took a deeper dive into specific consumer behaviors, focusing on such top advertising sectors as beauty, retail, fashion, automotive, food and health. Other key findings include:
  • Hispanics spent on average $1,992 on clothing and accessories in the last 12 months, compared to $1,153 for the general population
  • Hispanics are over-indexing on usage of beauty products (hair, makeup and skincare)
  • Hispanics are 14% more likely to purchase a new car within the next two years than the general population
  • 26% of Hispanics plan on buying a new home within the next 12 months vs. 9% of the general population
  • Wal-Mart, JC Penney and Sears ranked as the top three stores for Hispanics to shop, with Wal-Mart leading the marketplace at 37%
  • 56% of Hispanics love to shop vs. 39% of the general population


Popular posts from this blog

Hispanic Trending: Leave your name at the border

Most people miss the fact that Hispanics do not consist of a single ethnic group. Besides that, the heritage that each one of the many nationalities represented in our immigrant population is diverse in itself. As I read Manuel Muñoz's post on his assimilation experience, I can tell you mine was nothing like his. But I can relate to this paragraph. My niece's name is Katie Belle (Sierra). It's intriguing to watch "American" names begin to dominate among my nieces and nephews and second cousins, as well as with the children of my hometown friends. I am not surprised to meet 5-year-old Brandon or Kaitlyn. Hardly anyone questions the incongruity of matching these names with last names like Trujillo or Zepeda. The English-only way of life partly explains the quiet erasure of cultural difference that assimilation has attempted to accomplish. A name like Kaitlyn Zepeda doesn't completely obscure her ethnicity, but the half-step of her nam…

Communism: Good Money for the "El Viejo"

I guess Fidel Castro is doing ok. Forbes lists Castro as one of the richest in the world, right up there with the Queen of England. I bet he didn't like the attention. It was hard to figure it out, but it seems they managed to throw some numbers together.
In the past, we have relied on a percentage of Cuba's gross domestic product to estimate Fidel Castro's fortune. This year we have used more traditional valuation methods, comparing state-owned assets Castro is assumed to control with comparable publicly traded companies. A reasonable discount was then applied to compensate for the obvious disclosure issues.

RealClearPolitics: The Democrats Dither on Trade

The backtracking on free trade in South America has been among the frustrating news for me coming out of the beltway. Considering how the economic downturns in Latin America affect us through the increase in illegal immigration, I would think more Americans would be fighting for this one as loudly as they fought for the failed Immigration legislation. Democratic presidential candidates like to talk about "turning a page" in America's relations with the rest of the world. But what does that mean, in practical terms, on bread-and-butter issues such as trade? Are today's Democrats a party of open markets and economic development, or of market restrictions and job protection?The answer is that leading Democrats seem to want both -- they favor economic development overseas but not at the cost of U.S. jobs. That sounds like a coherent position until you begin to look carefully at the political choices in Latin America, a part of the world where …