Tuesday, July 12

I Must be Uneducated, Poor, or Just Real Old

I just read this quote from an IconCulture email in the Market Facts column. It says:
The poorer, less educated, and older consumers are, the more they believe in the goodness of Wal-Mart. Adults with a high school diploma and adults age 65+ gave Wal-Mart nearly as high a grade for "good corporate citizenship" as for "lowest prices."
AMERICAN DEMOGRAPHICS PERCEPTION STUDY, ADVERTISING AGE 6.6.05
I don't tell you I believe in the goodness of Wal-Mart, but I don't follow the hype and lib-mantra about low-wages, and such. No one forces anyone to work at Wal-Mart. No one forces anyone to buy stuff at Wal-Mart. Why do they? Because it evidently must be to their benefit. People demand lower prices, and Wal-Mart knows how to be competitive and provide quality service at the same time. So, yes, I do shop at Wal-Mart nearly every week. Am I poor? I don't think so. But I am frugal, and cautious in how I spend my money. I have goals for the future, and a wife that knows how to pinch a penny.

I would grade them as great corporate citizenship. They provide work for individuals with disabilities, including people with mental disabilities that would otherwise not be able to work elsewhere. They provide jobs for teens needing a starting experience, or mid-life single mothers who need the flexible schedule, or senior citizens who want continue contributing to our society, earn some extra income and meet people.

Most importantly, they stimulate the economy. They keep people spending when money is tight. So, you don't like how they play the game? Get out of the game. And stop reading and believing everything you find on the Internet!